In a conference call with AMP for Kids, the publisher of my forthcoming middle-grade graphic novel called Muddy Max: The Mystery of Marsh Creek, I asked what I could do to support a successful launch of the book. Their answer: A social media campaign. GULP.
The whole idea seemed vague and scary to me at first. What does that mean? I thought. What would I post about? Who would care?
We began brainstorming ideas and one rose to the top: Since the book is about a kid who gets superpowers from mud, what if I posted 25 to 50 items about mud? Weird mud animals. Mud masks. Cool slow motion mud splashing videos. Funny tips like how to walk in a swamp. Mud jokes. Hands-on mud activities. Beautiful mud sculptures. Yummy mud recipes. I decided if it’s something I would like to read, if it’s fun, funny, or useful, I’ll post it.
To mix things up a bit, I’ll throw in some contests, a quiz and some free giveaways. Starting now!
Everyone who likes my Facebook page this month will be entered into a drawing to win either a copy of the galley signed by both the author (me) and the illustrator (Mike Lawrence) with a Muddy Max book mark or this wonderful original art by created by Mike.
Wish me luck. Like my page. Join the fun.